Friday, December 27, 2019

Marketing Campaign Analysis Marking Guide Essay - 2414 Words

Marketing Campaign Analysis Marking Guide Course number: CB206 Student name: ___ Chien yun,Lo (Lucy) _____________________________ Lecturer: Julie McGowan________________________________ Possible mark Your mark Introduction †¢ The product or service. †¢ The organisation that provides the product or service, including any mission statements, visions or goals. †¢ The industry and the markets that the organisation operates in. †¢ The form of marketing media that is used 10 2.5 2.5 2.5 2.5 2 2 1.5 1.5 Segmentation †¢ The different aspects of segmentation and the effects †¢ Target market has been identified †¢ Positioning strategy method is defined including reasons 25 10 5 10 7 0 6 Findings Discusses: †¢ Student demonstrates depth of understanding of topic including understanding of marketing theories Product †¢ A description of the products. †¢ Distinct advantages †¢ Strategies and objectives Pricing †¢ Briefly describe the pricing structure that is used with this product and explain the benefits of this method. †¢ Strategies and objectives †¢ Place/Distribution †¢ The channel of distribution †¢ The strategies used †¢ Any different methods of distribution that could be used 40 10 10 10 10 6 7 6.5 6.5 Promotion †¢ Describe the different methods of promotion that is currently being used and then choose one that is different. †¢ Develop a new promotion †¢ Describe the strategies and objectives that the â€Å"new† promotion is trying to achieve. †¢ CreativeShow MoreRelatedMarketing1124 Words   |  5 PagesBUSINESS SCHOOL DIVISION OF MARKETING AND ENTREPRENEURSHIP MODULE: MKTM026 International Marketing Communications 2013 ------------------------------------------------- Module Code | Level | Credit Value | Leader | MKTM026 | M | 20 | Dr Kathleen MortimerKathleen.mortimer@northampton.ac.uk | Resit Assignment Brief Date set w/c 11/02/2013 ------------------------------------------------- Hand-in date 28th March 2013 Title International Marketing Communications Plan Objectives Read MoreProposal For Selling Home Proposal1425 Words   |  6 Pageswill provide significant business strength capabilities and unmatched marketing advantages to work provide a real estate experience that is one of effective, efficient and stress-free proportions. 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