Friday, December 27, 2019
Marketing Campaign Analysis Marking Guide Essay - 2414 Words
  Marketing Campaign Analysis Marking Guide    Course number: 	CB206    Student name: 	___ Chien yun,Lo (Lucy) _____________________________    Lecturer:		Julie McGowan________________________________    	Possible mark	Your mark  Introduction  â⬠¢	The product or service.  â⬠¢	The organisation that provides the product or service, including any mission statements, visions or goals.   â⬠¢	The industry and the markets that the organisation operates in.  â⬠¢	The form of marketing media that is used	10    2.5  2.5    2.5    2.5 2  2  1.5  1.5  Segmentation  â⬠¢	The different aspects of segmentation and the effects  â⬠¢	 Target market has been identified  â⬠¢	Positioning strategy method is defined including reasons 	25  10  5  10  	7  0  6  Findings  Discusses:   â⬠¢	Student demonstrates depth of understanding of topic including understanding of marketing theories  Product   â⬠¢	A description of the products.  â⬠¢	Distinct advantages   â⬠¢	Strategies and objectives    Pricing   â⬠¢	Briefly describe the pricing structure that is used with this product and explain the benefits of this method.  â⬠¢	Strategies and objectives     â⬠¢	Place/Distribution   â⬠¢	The channel of distribution  â⬠¢	The strategies used  â⬠¢	Any different methods of distribution that could be used 	  40   10    10    10    10	6    7    6.5    6.5  Promotion   â⬠¢	Describe the different methods of promotion that is currently being used and then choose one that is different.  â⬠¢	Develop a new promotion   â⬠¢	Describe the strategies and objectives that the ââ¬Å"newâ⬠ promotion is trying to achieve.  â⬠¢	CreativeShow MoreRelatedMarketing1124 Words à  |à  5 PagesBUSINESS SCHOOL    DIVISION OF MARKETING AND ENTREPRENEURSHIP    MODULE: MKTM026 International Marketing Communications 2013  -------------------------------------------------     Module Code	| Level	| Credit Value	| Leader	|   MKTM026	| M	| 20	| Dr Kathleen MortimerKathleen.mortimer@northampton.ac.uk	|    Resit Assignment Brief    Date set			w/c 11/02/2013    -------------------------------------------------  Hand-in date		28th March 2013    Title    International Marketing Communications Plan    Objectives  Read MoreProposal For Selling Home Proposal1425 Words à  |à  6 Pageswill provide significant business strength capabilities and unmatched marketing advantages to work provide a real estate experience that is one of effective, efficient and stress-free proportions. 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This should include theRead MoreMK389 Assignment 2015 Upd Essay2652 Words à  |à  11 Pagesï » ¿Ã¢â¬Ë.~  Module Code:  MK0389  Module Title:  Global Marketing and Communication  Distributed on:  Week 1  Hand in Date:  TBC    Instructions on Assessment:    The assessment is in two parts:    Group seminar presentations contribute to 30% of the overall mark    The individual assignment contributes to 70% of the overall mark        Seminar activities (30%)    Students will work in small groups within their seminar and make two assessed presentations on their chosen global brand. Further information on the seminar activitiesRead MoreAssigment Essay8327 Words à  |à  34 PagesAssessment Materials BSBMKG515A Conduct a Marketing Audit  To achieve competency in this unit you must complete the following assessment items. All tasks must be submitted together. Tick the boxes to show that each task is attached. ï⠷ ï⠷ ï⠷ Task 1. Marketing Plan Review Task 2. Conduct a Marketing Audit Task 3. Knowledge Test    If this is a group assignment each member of your group must complete a separate cover sheet and submit it with their own copy of this assignment.  Before submitting your workRead Moreselling and sales management Essay2442 Words à  |à  10 Pagessales function to judge its effectiveness about:     - How well it fits into marketing and other parts of an organization; intelligence gathering is included within this function.     - How well it knows how consumers and organizations behave when buying goods and services.     - How well it knows and develops skills for two sales techniques such personal selling, key account management, relationship selling, direct marketing and Internet and IT applications in selling and sales management; negotiationRead MoreMarketing Plan For A Business Manager1991 Words à  |à  8 Pagesinternational location. As a MBA student in General Management my goal is to influence others to be confident in their abilities when comes to managing a business. In this course I learned that marketing can be used as strategic way to increase ones a profits and values of their companyââ¬â¢s product and service. Marketing is a primarily a value communicator, rather than a value creator, deliverer or manager.                     When a Company is selling footwear and other sporting accessories thereââ¬â¢s a strategy thatRead MoreProject Report on Consumer Behaviour and Satisfaction on Asian Paints10217 Words à  |à  41 PagesExecutive summary             This project was done at ââ¬Å"Asian paints ltd, Bangaloreâ⬠ gaining an in depth knowledge of marketing analysis of consumer behavior and satisfaction.    Marketing is the widest term and can not be learnt in few days or years,    many of the organizations before appointing the sales executives, check the ability of the candidates who are capable to sell the products/services, but still many of organizations fail in following their sales and loose grip on the market. If at allRead MoreQ Mobile in Bangladesh5071 Words à  |à  21 Pagescell phone increasing social communication	8  	PESTLE Analysis	9  	Political	9  	Economy	9  	Barriers to entry	9  	Social	9  	Technological Factors	10  	Legal	10  	Common Law System	10  	Tax System	11  	Intellectual Property Rights	11  	International Obligations	11  	Legislation	11  	Environment Laws	11  	Legal requirements for mobile sets	12  	SWOT Analysis:	13  	Strength:	13  	Weakness:	14  	Opportunities:	14  	Threats:	14  	Target Marketing Segmentation:	15  	Marketing strategy:	16  	Product	16  	Price:	16  	Place:	17  	PromotionalRead MoreMarketing Principles3139 Words à  |à  13 PagesREGENT COLLEGE  BTEC Higher National Certificate in Business Assignment Brief    Unit Number: Unit Title:    4 Marketing Principles    BTEC Higher National Diploma in Business    Unit 4: Marketing Principles Assignment Cover Sheet    Assignment No:    .............................................    I hereby confirm that this assignment is my own work. I have identified and acknowledged all sources used in this assignment and have referenced according to the Harvard Referencing system. I have read    
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