Marketing Campaign Analysis Marking Guide Essay - 2414 Words

Marketing Campaign Analysis Marking Guide Course number: CB206 Student name: ___ Chien yun,Lo (Lucy) _____________________________ Lecturer: Julie McGowan________________________________ Possible mark Your mark Introduction †¢ The product or service. †¢ The organisation that provides the product or service, including any mission statements, visions or goals. †¢ The industry and the markets that the organisation operates in. †¢ The form of marketing media that is used 10 2.5 2.5 2.5 2.5 2 2 1.5 1.5 Segmentation †¢ The different aspects of segmentation and the effects †¢ Target market has been identified †¢ Positioning strategy method is defined including reasons 25 10 5 10 7 0 6 Findings Discusses: †¢ Student demonstrates depth of understanding of topic including understanding of marketing theories Product †¢ A description of the products. †¢ Distinct advantages †¢ Strategies and objectives Pricing †¢ Briefly describe the pricing structure that is used with this product and explain the benefits of this method. †¢ Strategies and objectives †¢ Place/Distribution †¢ The channel of distribution †¢ The strategies used †¢ Any different methods of distribution that could be used 40 10 10 10 10 6 7 6.5 6.5 Promotion †¢ Describe the different methods of promotion that is currently being used and then choose one that is different. †¢ Develop a new promotion †¢ Describe the strategies and objectives that the â€Å"new† promotion is trying to achieve. †¢ CreativeShow MoreRelatedMarketing1124 Words   |  5 PagesBUSINESS SCHOOL DIVISION OF MARKETING AND ENTREPRENEURSHIP MODULE: MKTM026 International Marketing Communications 2013 ------------------------------------------------- Module Code | Level | Credit Value | Leader | MKTM026 | M | 20 | Dr Kathleen MortimerKathleen.mortimer@northampton.ac.uk | Resit Assignment Brief Date set w/c 11/02/2013 ------------------------------------------------- Hand-in date 28th March 2013 Title International Marketing Communications Plan Objectives Read MoreProposal For Selling Home Proposal1425 Words   |  6 Pageswill provide significant business strength capabilities and unmatched marketing advantages to work provide a real estate experience that is one of effective, efficient and stress-free proportions. 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This should include theRead MoreMK389 Assignment 2015 Upd Essay2652 Words   |  11 Pagesï » ¿Ã¢â‚¬Ëœ.~ Module Code: MK0389 Module Title: Global Marketing and Communication Distributed on: Week 1 Hand in Date: TBC Instructions on Assessment: The assessment is in two parts: Group seminar presentations contribute to 30% of the overall mark The individual assignment contributes to 70% of the overall mark Seminar activities (30%) Students will work in small groups within their seminar and make two assessed presentations on their chosen global brand. Further information on the seminar activitiesRead MoreAssigment Essay8327 Words   |  34 PagesAssessment Materials BSBMKG515A Conduct a Marketing Audit To achieve competency in this unit you must complete the following assessment items. All tasks must be submitted together. Tick the boxes to show that each task is attached. ï‚ · ï‚ · ï‚ · Task 1. Marketing Plan Review Task 2. Conduct a Marketing Audit Task 3. Knowledge Test If this is a group assignment each member of your group must complete a separate cover sheet and submit it with their own copy of this assignment. Before submitting your workRead Moreselling and sales management Essay2442 Words   |  10 Pagessales function to judge its effectiveness about: - How well it fits into marketing and other parts of an organization; intelligence gathering is included within this function. - How well it knows how consumers and organizations behave when buying goods and services. - How well it knows and develops skills for two sales techniques such personal selling, key account management, relationship selling, direct marketing and Internet and IT applications in selling and sales management; negotiationRead MoreMarketing Plan For A Business Manager1991 Words   |  8 Pagesinternational location. As a MBA student in General Management my goal is to influence others to be confident in their abilities when comes to managing a business. In this course I learned that marketing can be used as strategic way to increase ones a profits and values of their company’s product and service. Marketing is a primarily a value communicator, rather than a value creator, deliverer or manager. When a Company is selling footwear and other sporting accessories there’s a strategy thatRead MoreProject Report on Consumer Behaviour and Satisfaction on Asian Paints10217 Words   |  41 PagesExecutive summary This project was done at â€Å"Asian paints ltd, Bangalore† gaining an in depth knowledge of marketing analysis of consumer behavior and satisfaction. Marketing is the widest term and can not be learnt in few days or years, many of the organizations before appointing the sales executives, check the ability of the candidates who are capable to sell the products/services, but still many of organizations fail in following their sales and loose grip on the market. 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I have identified and acknowledged all sources used in this assignment and have referenced according to the Harvard Referencing system. I have read

My Writing A New Doll House - 982 Words

Normally in family gatherings, birthday parties, and Christmas mornings as a child you always hoped and behaved all year long the most incredible gifts. Even though then I didn’t understand why my Uncle would give me school supplies and books every year until I entered middle school I would always say thank you and secretly be just as content with my bag of excessive amounts of pencils, markers, and a year supply a paperclips. I remember always looking forward to the books my uncle Robert would place in every year without fail. Even though I would have wanted a new doll house or new purse for my never ending collection. It was that one Christmas morning that introduced me to a new interest that as a child then I had no idea it was going to help me decide what I choose as my career path today. This memory is so present in my thoughts not only because I was reading a new book (Three Little Kittens, by Paul Galdone) and it was new to my eyes and mind. I was five years old and I clearly recall mentioning to my mom that I was going to challenge myself to write the story on my paper with the cursive font my eldest sister had showed me days before that she was trying to master herself in school. It mesmerized me as a kid to learn from what my sister was learning six years of material I had to learn eventually as I got older. That determination led me to read any book diligently and with complete fascination and comprehension. It was such an amazing experience then and as I gotShow MoreRelatedRealism in A Dolls House Essay examples1264 Words   |  6 Pages`naked drama that Ibsen, known as the father of Modern Realism wrote his realistic plays in an accurate representation of real people in real trouble. His influence on dramatic writing was revolutionary. Henrik Ibsen was 52 when The Dolls House was published in 1879. Prior to the writing of the Dolls House, Ibsen spent many years working in the theatre which had the greatest effect on Ibsens craftsmanship. With the exception of Shakespeare and Moliere, no other playwright of modernRead MoreWomen s Rights By Henrik Ibsen1481 Words   |  6 Pagesroles. After years of playing the role of a superficial doll, Nora converts into an assertive and determined woman. The true cause of Nora s transformation starts with a revolution within her. Ibsen dramatizes Nora s discovery of identity by means of various literary techniques. By the finale of the play, Nora has survived a deconstruction of a false sense of identity, by being a â€Å"doll†, and experiences an equally painful emergence of a new being, one barren of the social pressures and expectationsRead MoreA Dolls House And A Dolls House Essay1421 Words   |  6 Pages Henrik Ibsen one of his most famous literature works â€Å"A doll’s house† and Kate Chopin’s short story â€Å"The story of an hour† portrays to the Victorian era, when women didn’t have rights. Both authors were born in an era where women didn’t have rights, and that women faced many aspects in life, such as being submissive to their husband’s, they were viewed as possessions than as people, and live a life that they didn’t want to live during the Victorian age. Even though Ibsen did not live the life ofRead MoreHenrik Ibsen s A Doll s House1074 Words   |  5 Pageswhere he opposed the accepted traditions of the nineteenth century. 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She does not know how to live any other wayRead MoreA Feminist Literary Stance, Roles of Women in Henrik Ibsen’s Play A Doll’s House and George Eliot’s Novel Middlemarch1546 Words   |  7 PagesDoll’s House George Eliot’s novel Middlemarch Henrik Ibsen’s A Doll’s House and George Eliot’s Middlemarch are based on events from their personal experiences. The events that lead Ibsen to feel the need to write A Doll’s House makes his approach on the feminist stance a bit more unusual from other writers. Ibsen shows his realist style through modern views and tones that are acted out by the characters in this infamous story. In the viewers’ eyes, it is the women in A Doll’s House that makesRead Morea dolls house1153 Words   |  5 Pagesï » ¿ A Doll’s House South University Ibsen’s a doll house centers around a time where men worked and women were the care givers of the home. In a Doll’s House there were some major points made that eventually led up to that one defining moment. The defining moment for me was when Nora decided that she no longer wants to live the lifestyle of being the â€Å"doll†. It starts with Torvalds reading the letter about her borrowing the money and Nora’s secret is finally exposedRead MoreAnalysis Of Henrik Ibsen s A Doll s House 1287 Words   |  6 PagesRachel Ihasz Period 1 Major Works Data Sheet Author: Henrik Ibsen Date of Publication: December 1879 Genre: A Doll’s House is a naturalistic/ realistic play with Victoriana-Era flair; (also a modern tragedy in play form) that deals with real life family crises of the 1870s’. Title: A Doll’s House 1. Style a. Point of View - Since A Doll’s House is written in play form, all of the action is displayed in front of the audience with actors portraying the roles. We as readers only get to readRead MoreFinal Essay: English 1Bs Journey 1128 Words   |  5 Pagesof unique, individual human beings to comprehend each other† (Thomas 120). The impact literature can bring onto others is simply amazing and is a gift that should be shared with everyone. This spring semester has quickly broadened my perspective. Being that this is my freshman year in college I prodded around ideas of what majors I had interests in. I toyed around with political science, but I found that I spent more time on arguing with what the political figures stood for than actually studyingRead MoreThe Seed Of A Seed1143 Words   |  5 Pagesnever gets picked. I am a sister. The day I became one, was the first day I left the house without a doll in tow. â€Å"I’m gonna have a new doll now, right Gramma?† Grandma smiled as she buckled me in. â€Å"Right, but this one you’ll have to take extra good care of,† she responded with a wink. When Grandma and I arrived at the hospital, a kind nurse led us down a hall to a window enclosed room. I immediately pressed my little nose and palms against the glass and peered in with a bit of confusion. Three

After the Renaissance Essay Sample free essay sample

Neoclassic Art was an art signifier that followed the Baroque and Rococo art periods. Neoclassicism was a manner for creative persons to expose their wish to return to meaningful art. to get away the frivolousness of landscapes and still life pictures. and pigment something that had a moral. educational or inspirational value to the spectator. Neoclassic art was an effort to return cognition and pureness back to art. Neoclassicism was chiefly focused on Greek and Roman humanistic disciplines and narratives of the classical epoch with some new promotion. It was a resurgence of antiquity. In Pompeo Girolamo Batoni’s Diana and Cupid. the Grecian and Roman manner is depicted in her vesture and the narrative. In Corrado Giaquinto’s The Lamentation. the moral value and the scriptural narrative shows the demand of the creative person to return to the pure art. Both of these characteristics show their neoclassical features. These pieces of art besides take many features from earlier art signifiers like classical and renaissance clip periods. In both Diana and Cupid. and The Lamentation. the creative persons used similar techniques to that of the classical and Renaissance periods. One of the chief ways the spectator can see this is by the topics. in both pictures it is clearly obvious that the human figures are the chief topics. There are many similarities that can be made between these two pieces of art ; many of them can be compared to earlier art forms every bit good. In the Renaissance period the usage of colour. composing. touch. and regard was highly of import to the creative person. theses techniques would assist the creative person connect the spectator to the work. it would look that the same could keep true in these pieces of work every bit good. In both of these pictures the spectator is on the same degree as the topics. the creative person made a connexion to the spectator through the viewing audiences standpoint. The spectator can experience like they are a portion of the picture every bit good. this is shown with the representation of infinite and the usage of a skyline line. In each of these plants you can clearly see a loving regard between topics. In Diana and Cupid. Diana is staring so fondly and playfully at Cupid. while Cupid is gazing at his bow his manus is placed upon her leg for suppo rt while making for it. In The Lamentation. merely an angel is touching the organic structure of Jesus. keeping his manus. but the other chief figure in the picture has her custodies clasped together and is staring at Jesus in a loving yet plaintive manner. The usage of colour in the pictures can easy be compared and contrasted. Both plants are reasonably insistent in their colour usage. and the colourss chosen are clear indexs for where the creative person wants the spectator to look. For illustration in Diana and Cupid her vesture is a bright vibrant red. and while there are many other beautiful colourss throughout the picture none are rather every bit vivacious as the ruddy used. This clearly shows that the human figure is the chief topic of the art. In The Lamentation the usage of colour is a small different. it would look that the creative person used colour on all of the other topics except for Jesus’ naked organic structure which in bend I believe makes Jesus stand out from the image. because there is colour used everyplace but on Jesus you focus in on him while all of the other topics are sort of intermixing together. In each of the pictures the creative person besides uses the tailing technique. The usage of visible radiation and dark is capturing in The Lamentation ; a batch of it has to make with the colourss chosen by the creative person. In Diana and Cupid there is a landscape background. which is why the tailing effects truly intrigue the spectator. The usage of visible radiation seems natural about as if the creative person were sitting at that place painting them in that garden at the start of a sundown. The usage of shadowing truly emphasizes the chief topic of the art because each of the topics seems so bright compared to the remainder of the picture. In both pictures the topics are besides depicted bare and clad. for each of these pictures the bare topics have a different significance. in The Lamentation Jesus’ is about wholly bare which was meant to picture him as a hero as was normally done in many other art signifiers. and in Diana and Cupid. Cupid’s nakedness represent s the fabulous figure. Another similarity between the two pictures that is besides similar of earlier clip periods is the deficiency of muliebrity used for female topics. The spectator can clearly see that the topics in both pictures are adult females. but merely because of their faces or hair. The organic structures of the adult females depicted lack the physical properties of a female. This is seen more in The Lamentation than it is in Diana and Cupid. but the accent on Diana is infinitesimal. There is besides a similarity in these plants that is non common with the Classical or Renaissance clip periods. The lines that the creative persons have created with the usage of the subject’s organic structures and other elements of the picture are non insistent in any manner. normally in Classical or Renaissance art the lines particularly in human signifier demo some sort of repeat. whether it be in the arrangement of their organic structures. limbs or architecturally. The differences between these two pictures are significant as good. A few of the things that made these pictures so similar by comparing besides separate them. For illustration. the regard in Diana and Cupid is loving but besides has a teasing quality to it. as she is keeping Cupid’s bow out of his ra nge. doing the Diana and Cupid painting a much more playful picture than The Lamentation which is really plaintive and serious. The colouring is another manner that the spectator sees differences between the art works. while both have a vivacious colouring quality they have different features that set them apart. For illustration Giaquinto’s colourising seems really much of the scriptural times. these colourss are the same colourss you would see if you looked at any other scriptural picture of the earlier era’s where in Batoni’s painting you can see how the universe of colourss had changed over clip. There were so many new colourss available to the creative persons at this clip and Batoni made certain to utilize them. his usage of colour added a realistic expression to his picture and helped set up his usage of visible radiation and dark or tailing. which was typical of neoclassicism. where in Giaquinto’s painting his tailing is created by utilizing a batch of the same colourss in darker sunglassess. Another difference between the two pictures is intending behind them. The Lamentation is based on a scriptural narrative. while Diana and Cupid is approximately Fabulous topics. which is more common for the neoclassical clip period. In Diana and Cupid. the creative per son uses a landscape background. which is against typical neoclassical features because the creative persons of this clip were seeking to interrupt away from the usage of landscape gardening and still life. while the landscape is beautiful and the colourss are rather astonishing it does non take away from the chief topics of the picture. In The Lamentation. the organic structures are much more defined and chip which is typical of the classical. scriptural epoch where the organic structures do non look realistic. each topic seems to hold prefect musculus tone and a slender figure. where in Diana and Cupid the organic structures depicted seem much more existent and blurred. Diana seems a small heavy set and her face shows a much more feminine quality than that of The Lamentation. The coppice Markss in Diana and Cupid are besides much more seeable which is another quality that seems unusual to be a portion of neoclassicism because the somewhat bleary figure or the brush grade technique truly started to emerge during the Rococo period. the really things the creative persons of this clip were seeking to draw away from. The last major difference that is seen between the two pictures is the artist’s representation of infinite. In Batoni’s painting the usage of a landscape including clouds. trees. and far off mountain tops makes the background seem like it goes on forever. while the bright red of her garments maintain your focal point on the chief topic you can non assist but look up to the beauty of the artist’s work. In Giaquinto’s painting it has a really tight expression to it. the spectator even feels cramped when looking at it. The organic structures depicted are so up forepart in the image and because there is no background or foreground everything seems to be squeezed into a really tight infinite which helps the creative person portray the significance and confirm who the chief topic of the picture is.

WordPress Favicon Guide How to Create One and Add It to Your Site

Looking for an easy way to add a WordPress favicon to your site?A favicon is the tiny image you’ll see at the left-hand side of any browser tab. By default, your site will only include a generic picture, so it’s up to you to add something custom. Doing this will help your site appear more trustworthy, assist with your branding, and make your pages easier to identify.In this post, well start with a quick explanation for why you should take the time to use a WordPress favicon. Then we’ll show you how to create one, and offer some advice for doing so effectively. Let’s get to work! This image – the favicon – identifies the site in question. You’ve  probably never given them much thought, given  their ubiquity. However, when you create your own website, it won’t have its own custom favicon. Instead, your pages’ tabs will feature a nondescript default image:These icons are bland, not very memorable, and can make your site come off as unprofessional. Therefore, creating a custom WordPress favicon is one of the first things you’ll want to do for your site.Using a carefully-chosen favicon also makes your pages easier for users to identify. Plus, it plays a role in ensuring your site is memorable, as well as strengthening your branding.Its also not that difficult to add a favicon to WordPress, making this one of the best low hanging fruit actions you can take for your site.How to add a favicon to your WordPress website (in 3 steps)Throughout the next few sections, we’re going to discuss how you can create a WordPress favicon and add it to your website. Let’s get started!Step 1: Plan out your favicon’s designBefore actually creating and uploading your favicon, it pays to do a bit of planning. This tiny image will be representing you and your website, so you don’t want to slap something together in a hurry.The first thing you’ll need to do is decide whether to use existing imagery or create something new. For example, if you already have a logo accurately representing your website or business, you may want to use it as your favicon.However, keep in mind that favicons are very small, and therefore can’t contain much detail. If your existing logo is complex, it will likely need to be simplified in order to look good in a browser tab.On the other hand, you can also create an entirely new image. It’s still best to use elements of your site’s or business’ branding  here. This means choosing to incorporate colors, fonts, and/or icons that are already a part of your larger website’s design.It can help at this stage to sketch out some possibilities for your favicon, either on paper or in a simple image editing program. Remember – your design needs to be very simple, not include unnecessary elements, and visually represent your brand at a glance.Step 2: Create your faviconOnce you’ve settled on a desi gn concept, it’s time to actually create the favicon image. If you’re using an existing logo, and you’re lucky enough to have a clear, simplified version on hand, this step is simple.Otherwise, you’ll need to design your favicon. There are a few ways you can approach this task:Hire a designer to create it for you. This may seem like overkill for such a small and basic image, but spending a little money can result in a higher-quality, professional result. Plus, the designer may be able to offer advice about how to optimize and size your image for various delivery methods.Design your favicon from scratch, using a program such as Photoshop. If you have solid design skills – or time to spare – creating your favicon by hand offers you complete control.Use a favicon creator to streamline the process. If you don’t want to hire a pro, but aren’t comfortable doing it all yourself, there are plenty of tools that can help bridge the gap. Many are free, and let you either design your favicon using a blank template, or upload and edit a pre-existing image.With the last point in mind, Faviconer is a simple in-browser tool that can get the job done:You’ll even see your design in the browser tab for the website, letting you know what it will look like in context.Other benefits of these favicon creation tools are the help youll get in keeping your image simple, and the various sizing options youll have access to. Browsers and devices vary, but most require favicons to be 16 x 16 or 32 x 32 pixels. This means you can create a larger image (512 x 512 pixels is standard for WordPress), and scale it down as necessary.Step 3: Add your WordPress favicon to your site and optimize itOnce you have a favicon ready to go, there are a few ways you can add it to your site.Use the WordPress Customizer Fine for most usesThe simplest is to navigate to Appearance Customize in your dashboard, and select the Site Identity tab:Along with some basic options, you’ll find a section here called Site Icon. Here, you can upload a 512 x 512 pixel version of your image, to be used as both a favicon and mobile app icon.Use a free plugin Ensures compatibility with all devicesWhile the above process works perfectly fine, it’s worth keeping in mind that your WordPress favicon will be displayed across a wide range of devices. This includes a huge variety of screen sizes and resolutions.If you want to improve the chances of your favicon being displayed in an optimal way no matter how it’s viewed, it may be worth installing a plugin such as Favicon by RealFaviconGenerator: Favicon by RealFaviconGenerator Author(s): Philippe BernardCurrent Version: 1.3.15Last Updated: February 15, 2019favicon-by-realfavicongenerator.zip 100%Ratings 1,261,153Downloads WP 3.5+Requires This plugin helps you quickly generate many versions of your favicon, optimized for various browsers, devices, and so on. If you nav igate to the new Appearance Favicon section of your WordPress dashboard after installing the plugin, you’ll be able to upload a master image:Then you’ll be taken to a page where you can customize your favicon for different uses:You’ll find plenty of suggestions here for ways to tweak each version of your WordPress favicon. You can even upload entirely new images to use on certain devices if your master image isn’t suitable. Plus, you’ll see previews of what your favicon will look like in various contexts.After, you can select the button at the bottom of the page to generate your favicons and return to your dashboard:Overall, if you want to ensure your favicon represents your brand well no matter the end device, it pays to take a few extra steps to ensure it’s fully optimized.ConclusionIt can be easy to focus so much on the big aspects of designing your website, such as choosing a theme and building pages, that you forget about the smaller d etails. Including a simple, yet effective WordPress favicon is key if you don’t want your pages to look generic in browser tabs and on mobile devices.As youve seen, the process of putting together a WordPress favicon only takes three steps:Plan out your favicon’s design.Create your favicon, from scratch or using a creation tool such as Faviconer.Add your WordPress favicon to your site and optimize it, using the WordPress Customizer or a plugin like Favicon by RealFaviconGenerator.Do you have any questions about how to design or optimize your WordPress favicon? Ask away in the comments section below! Want to add a favicon to your #WordPress site? Here's everything you need to know